An Introduction to Brand
Summary
The essence of the content revolves around the importance of personal branding for MBA admissions, illustrating how a well-crafted brand can significantly differentiate an applicant in a highly competitive pool.
- A brand represents the identity and personality of an entity, driven by historical experiences and perceptions.
- Both companies and individuals, especially MBA applicants, can and should develop strong personal brands.
- Examples of successful brands like Amazon, Starbucks, and Admit Advantage highlight the importance of consistency, customer experience, and differentiation.
- In the context of MBA admissions, where a large majority of applicants are admissible, a distinctive personal brand can be the deciding factor in gaining admission.
- Personal branding stories from Coca-Cola and Apple demonstrate the importance of staying true to oneself and understanding one's core competencies.
Chapters
00:00
Understanding Personal Branding
02:58
The Importance of Brand in MBA Admissions
04:43
Brand Lessons from Coca-Cola and Apple
09:58
Crafting Your Brand for MBA Admissions
This video was created in partnership with admit.me.